Website Copywriting a Buzzwords’ Speciality!

Over the past year or two, website copywriting has become a speciality service provided by Buzzwords.  Obviously, the Internet is now a major part of the marketing landscape and websites are the focus of many companies’ marketing planning.  Demand for websites that not only look the business but also DO the business through effective copywriting – and even more effective search engine optimization (SEO) – led to the development of finely-tuned website copywriting skills and an appreciation of how SEO works.  SEO copywriting is now an integral part of the Buzzwords’ skill-set which benefits clients enormously.    

Buzzwords’ Copywriting Services

With an increasing emphasis on online copywriting, Buzzwords can nevertheless offer clients a broad spread of expertise which includes offline creative techniques.   

Traditionally, this began with creative concepts which brought copy and visuals together in ads, brochures and so on.  It also includes editorial writing for PR-related projects such as newsletters, case studies, news releases and features.  In addition, direct marketing skills still play a major part in writing sales letters and ads which sell off-the-page. 

The crossover of direct marketing skills into online copywriting can be seen most clearly with website writing where the customer-focus is paramount.  Online copywriting also includes an awareness of search engine optimization  (SEO) techniques which will improve search engine rankings without alienating the human reader who, ultimately, will be the one who decides whether to buy, enquire, subscribe – or not.  Buzzwords can offer all these skills and more which will be featured on this blog during the coming months.