With an increasing emphasis on online copywriting, Buzzwords can nevertheless offer clients a broad spread of expertise which includes offline creative techniques.
Traditionally, this began with creative concepts which brought copy and visuals together in ads, brochures and so on. It also includes editorial writing for PR-related projects such as newsletters, case studies, news releases and features. In addition, direct marketing skills still play a major part in writing sales letters and ads which sell off-the-page.
The crossover of direct marketing skills into online copywriting can be seen most clearly with website writing where the customer-focus is paramount. Online copywriting also includes an awareness of search engine optimization (SEO) techniques which will improve search engine rankings without alienating the human reader who, ultimately, will be the one who decides whether to buy, enquire, subscribe – or not. Buzzwords can offer all these skills and more which will be featured on this blog during the coming months.
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