Versatile Freelance Copywriting

To achieve freelance copywriting success calls for a certain amount of versatility.  Tied in with this: a certain mount of experience never went amiss either,  especially offline copywriting experience.

To give you an example:  website copywriting is all about engaging the reader with the equivalent of ’sound bites’.  It’s also about creating benefit-led headlines where you cannot spot the join between artifice and emotion.  When you’ve spent as much time as I have agonising over a single headline – that also generated or incorporated a creative concept – it’s relatively straightforward to create a headline for a website page that will also make a reader sit up and take notice…  and then carry on reading!

Buzzwords has assimilated the necessary skills to ease the transition to the ‘online’ environment.  A similar mindset is always at play, however, and it’s one that will never desert.  Copywriting versatility is a deceptive skill borne of marketing awareness; of consumer psychology if you will; and a willingness to embrace change.