Freelance Copywriting Offline – Buzzwords’ Skills

Offline copywriting skills are alive and well at Buzzwords!  There are two ways of looking at your needs for this type of copywriting: by specific skill or by business sector.  In this blog posting, we’ll look at ’skills’:

SPECIFIC SKILLS

I’m sometimes surprised just how many offline skill-sets I have floating around in my head.  Maybe I should call them ’skull-sets’?  And when it’s said that ’yesterday is another country’, I’m beginning to think that ‘copywriting yesterdays’ are more like another planet.

Brochures – These are still going strong, and probably always will be.  Most popular right now: ‘corporate’ brochures with a wallet at the back for half-a-dozen leaflets or data sheets.

Advertising – Used to be a mainstay – but no longer so.  The marketing dollars have moved on.  Most of them online – or into PR.

PR – News release writing  is a specific strength of Buzzwords.  Crafting a good release is quite an art.  Try me and see! (Mike Beeson MCIPR – Member of the Chartered Institute of Public Relations.)

Newsletters – Harking back to my five years as a freelance writer with the Manchester Evening News, newsletters are an interesting exercise in news gathering, organisation and journalistic licence.

Sales Letters – I love writing sales letters.  Not the American ‘killer copy’ types.  Nor even the four-page Readers Digest model. I CAN actually write long sales letters, but my approach tends to be to make the letter as long (or short) as it needs to be – and cut the crap and convention that strangles a letter with underlinings, red ink, capitals and PSs (pee-esses!).

Catalogues – Having worked for all the UK’s largest catalogue companies (Grattan, Empire, GUS etc), I know about volume writing, at speed and with a certain economy of words.  If you need a hired hand (or three) for mega catalogue projects, call me, Mike Beeson, on 01565 654023.