Online Copywriting, Website Copywriting, SEO Copywriting – They’re All Part of Today’s Copywriting Landscape

It doesn’t matter what you call it, online copywriting is an essential skill for today’s copywriters.  For online content, visibility starts with ‘keywords’.  From here, search engine optimization (SEO) takes over to make sure that the keywords feature in the content.  Attention to detail and intensity of focus will ensure that SEO copywriting is successful.   That, plus a certain strategic vision which marries marketing objectives with the long-term targeting and link-building activities of using online PR and article PR.  Online copywriters must be aware of the SEO context of what they’re writing about.  This adds yet another consideration to what is often a blinding array of criteria to fit into a copywriter’s briefs!