Buzzwords Copywriting Manchester

If you want a higher ranking website, make sure you work on those inbound links!  SEO copywriting is a great tool for doing this and I’ll be looking at the various ways to approach this massive subject over the next few weeks.

Suffice it to say: Google now sees the number and quality of links pointing to a website as probably the most important factor in deciding that site’s fortunes.  The part that SEO copywriting can play in this is enormous - on-page SEO, article marketing (aka ‘article PR’), online PR and systematic directory-led link building… all of which is based on solid keyword research.  It’s enough to make your eyes water!

When it comes to writing popular blog posts, the title must obviously be an important element (judging by the response to my short musings of yesterday)!   In case there were those who thought the piece didn’t deliver on the promise in the headline, here are a few other reasons for writing a copywriting blog:

1. Good to interact with other bloggers (Web 2.0 and all that!) - but you need lots of traffic for this to be significant.
2. Good for SEO (search engine optimization).  Immediate recognition by Google for chosen keywords (providing you keep your blog active).
3. Good to get your thoughts down on paper (or on screen).  Sorts out your ideas and helps you to articulate them, come the day.  Helps you anticipate client questions.  Encourages you to keep up with new developments and the latest industry gossip!

I had a comment a couple of weeks ago that some of my early posts (this blog is only two months old!) were nothing but self-promotion.  This was never my aim.  The intention was to give a new blog some kind of perspective.  This is because  I feel that no-one ever reads the supplementary pages of a blog - life’s too short! I’d be interested to hear what other people’s views  are on that.