When it comes to writing popular blog posts, the title must obviously be an important element (judging by the response to my short musings of yesterday)! In case there were those who thought the piece didn’t deliver on the promise in the headline, here are a few other reasons for writing a copywriting blog:
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Good to interact with other bloggers (Web 2.0 and all that!) – but you need lots of traffic for this to be significant.
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Good for SEO (search engine optimization). Immediate recognition by Google for chosen keywords (providing you keep your blog active).
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Good to get your thoughts down on paper (or on screen). Sorts out your ideas and helps you to articulate them, come the day. Helps you anticipate client questions. Encourages you to keep up with new developments and the latest industry gossip!
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