Most people’s idea of SEO copywriting would probably be writing a website with major keywords included at a suitable density. Throw in some expertise in the on-page SEO department and the job’s as good as done. Or is it?
If you personally commission SEO copywriting, either for your own company or on behalf of a client, you should know that SEO copywriting skills can use those same keywords to great effect in other ways. We’re back to link-building again - using keywords in areas like Online PR and Article Marketing (aka Article PR) to link back to a landing page on your website (whose URL should also include the magic keyword[s]!).
Any SEO copywriter worth his salt will be able to create links with online article directories, PR newswires or distribution sites. With skillful keyword research and some savvy online marketing, extending the reach of your keywords (and, by extension, the number of links pointing to your website) is only an SEO copywriter away!
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