Ah, the mysteries of search engine optimization (SEO)! I thought I knew a bit about it, but the recent rankings of the website copywriting page of my main website (www.buzzwords.ltd.uk/website_copywriting.htm) have puzzled and pleased me in equal measure.
After languishing in the bottom half of the first page on Google since the page was re-written last year – a ranking many people would die for, but not really good enough to attract the premium enquiries in what is, let’s face it, a pretty niche neck of the woods! – the website copywriting page of Buzzwords’ website now ranks at #2 for the keywords ‘website copywriter/copywriters’ and #5 for ‘website copywriting’.
Nothing’s been added or taken away (as they say). So what’s happened to make this important change? The page had been optimized in the usual way for meta tags and so on, and the copy had the ‘right’ keyword density.
There are only two factors I can think of which may have made the difference. First, the content has ‘matured’. To explain: if older links are looked upon more favourably by search engines, will body copy be seen in the same way? Second, Google’s latest algorithms may very likely include a weighting based on Latent Semantic Indexing (LSI).
In other words, linguistic analysis gives a site brownie points for using clear, approachable syntax. If that’s what’s happening with my website – or if anyone out there can give me some other good reasons for the sudden improvement in the ranking for the mainstream keywords I’ve mentioned - please let me know.
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