For the past couple of weeks, Buzzwords has been Number One on Google for the keyword ‘website copywriters’ (and number 3 or 4 for ‘website copywriting’). I WAS ASKED RECENTLY HOW I ACHIEVED THIS. The most accurate response would have to be: attention to detail.
SEO (search engine optimization) copywriting is all about details. There’s a lot of debate about meta tags and links as well as the ‘usability’ of the page from a searcher’s point of view. As far as copywriting goes, there would appear to be a new-found premium attached to well-written content. Whether this is to do with Google’s army of ’human’ readers or the new technology being used by the company’s robots to spot writing that’s ‘relevant’ to specific search terms - without being stuffed unnaturally with keywords - is anyone’s guess.
The concept of inbound links is one I can fully appreciate. A site that attracts lots of linking from other sites that are both sector-relevant AND authoritative is obviously deserving of recognition in the search engine rankings. However, the fact that Buzzwords’ site has fewer that one thousand inbound links (and that a recent DMOZ listing of Buzzwords wouldn’t yet appear to be recognised by Google) makes me think that good on-page SEO counts for a lot, especially for the more niche and ‘long-tail’ keywords.
