‘Copywriting Rates’ (Dec 8, 2007) is easily the most popular post on this blog! It underlines the commercial significance of business copywriting and the hard-headed approach people take to what is an important, and often crucial, decision.
I should say, however, that quality should score over price every time. There are plenty of so-called copywriters out there – especially on the Internet – who are charging five dollars an hour. To me, that’s commercial suicide – unless you’re living in a third-world country of course.
As you would expect, Buzzwords charges much more than that (call me on 01565 654 023 to find out!). That’s mainly because I have 20 years’ experience and know-how under my belt. But also because I’m good at what I do!
Different types of projects are charged out in different ways. Standard copywriting for things like advertising and brochures are charged at a fully negotiable day-rate, pre-agreed as a fixed rice for each particular job. Copywriting for websites is negotiable on a ‘per project’ basis, whilst anything that’s ongoing – such as PR, article marketing, link building and SEO – works best on a monthly retainer fee.
Nothing is set in stone, however, and copywriting rates are always negotiable, especially for volume work or ongoing consultancy-type projects. The best thing to do is give me a call the next time you feel a project coming on. The copywriting rates may not surprise you, but the quality and commitment surely will!











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