Submitting articles to publishers – online or offline – is a highly effective way to generate interest in a company or person, especially in a niche market which has its own specialist media. ‘Selling in’ feature articles has always been – and remains – a mainstay of PR and media relations.
The advent of the Internet as a marketing tool has seen the evolution of many traditional offline methods into full-blown techniques which boost search engine rankings through the clever use of search engine optimisation (SEO) and SEO copywriting.
Article Marketing relies for effectiveness on linking the websites of online directories, e-zines, blogs and other websites to the landing page URL of the article sender. Also vital is ensuring that every article has keyword-optimised content for maximum search engine recognition of the landing page published.
The skills of the SEO copywriter (and other online marketers and SEO professionals) in identifying appropriate keywords and using them in opportune ways as the article and landing pages are written creates a wonderful synergy. Google also rewards the quality and relevance of inbound links with potentially higher rankings for website pages to which published articles are linked.
