Former copywriting client Royal Doulton goes bust

Sad to see one of Buzzwords’ major copywriting clients from the 1990s – Royal Doulton – go into administration today.  Its mainstay was the USA market, and I guess the exchange rate difference with the Euro didn’t help. 

The fact is, events in the financial markets over the last three months have damaged many companies.  Companies which were already weak – and Royal Doulton was one of them – never stood a chance.

It’s all a huge pity because the company’s products were of the highest quality – and the promotional products were marketed with great aplomb.  The social ‘collateral’ (ie. the fallout) of all this is, of course, the highly-skilled workforce (1,900 lost jobs in the UK, plus another 5,8000 jobs overseas). 

There’s a faint hope that a buyer may be found.  In the current economic climate, however, who’d be bold enough to take on a company whose product portfolio belongs to another, more genteel, age?