Personalised copywriting training courses – Cheshire, Manchester, Lancashire, Liverpool

Buzzwords is now offering one-to-one copywriting training at its Cheshire (south Manchester) base.  (More details are on Buzzwords’ website at:  buzzwords.ltd.uk/copywriting_training_courses.htm – add the  ’www’ prefix)

Half-day modules focus on specific aspects of copywriting (such as website copywriting, SEO copywriting or copywriting for PR) and use a personalised coaching model.  The training is particularly useful for:

• Ambitious would-be copywriters who want to start a new copywriting career (as well as those with some copywriting experience – in a marketing department, for instance – who want to improve their skills and move on to more challenging copywriting roles)
• Those who run small or medium-size businesses (SMEs) who want to save money by taking the copywriting function in-house
• Individuals in larger organisations looking to boost their effectiveness at work by increasing their knowledge and confidence in dealing with external suppliers of copywriting services

An initial two-hour Assessment is provided at Buzzwords’ Knutsford premises to find out exactly what is expected of the training.  This is a departure from the standard training approach where one-day courses deliver a ‘one-size-fits-all’ solution – which, in many cases, is no solution at all!

Mike Beeson will take into account an individual’s aims, timescales and natural aptitude before setting out recommendations in a written Report.  This approach will ensure that those who move on to the actual training modules have exactly the training they need, thus saving precious time and money.

An initial Assessment costs £POA + VAT. 

Half-day training modules cost £POA + VAT.

 

To find out more, call Mike Beeson on 01565 654023

- or visit Buzzwords’ main website:

buzzwords.ltd.uk/copywriting_training_courses.htm (adding the ‘www’ prefix)

 

Buzzwords on Twitter at COPYWRITINGBUZZ

Buzzwords is now on Twitter at:

http://twitter.com/COPYWRITINGBUZZ

Follow Mike Beeson’s updates about copywriting, SEO and PR!!!

Check out Buzzwords’ new ‘Guest Blogger’ article on huliq.com

The following article by Mike Beeson was published today on US online news portal www.huliq.com:

http://www.huliq.com/1/82686/new-greed-stalks-financial-neverland

‘New Greed Stalks Financial Neverland’.

Check it out – Huliq’s a good place for some interesting stories!!!

SEO copywriting and meaningless links

We all know that link building is today’s main mantra for sucessful SEO copywriting with Google. And yet, I don’t see that links generated through article directories are necessarily a good guide to a site’s ‘authority’.

The quality of articles on some directory sites are pretty dire, even if they are the bees’ knees for search engines. The article directory concerned may have a respectable Google PR (Page Rank) but when they’re publishing dross, the net effect flies in the face of Google’s aim of delivering a quality search experience.

Which brings me back to a hobby-horse of mine that those pages at the top of the SERPs aren’t necessarily the best in that subject area. They are in fact the ones that most closely meet Google’s SEO criteria and are unfairly rewarded because their webmasters know how best to play the SEO game.

You could say that life – and publicity in particular – is like that.  Advertising and PR has always rewarded those who know how to shout the loudest. It’s just that Google claims to apply ultra-sophisticated methods (algorithms) to bring us a new marketing paradigm when the reality is that things haven’t really changed. In years to come, the likelihood is that building ‘links’ in this way – or any way? – will be seen as a wrong turning for SEO  .

Website Design page added to Buzzwords’ website

Buzzwords now offers bespoke website design services for clients looking for more than the website copywriting and SEO copywriting services currently on offer. Many clients – especially SMEs – prefer to deal with one supplier rather than having to source and co-ordinate an army of website professionals. Buzzwords has worked with website designers and programmers for many years so it makes sense to roll it all up into an optional turnkey service. 

(Buzzwords’ website copywriting and SEO copywriting services continue to enjoy great popularity and are still provided as standalone services.)

Web development packages introduced by Buzzwords

Manchester-based copywriting agency, Buzzwords Limited, has introduced three web development packages to complement its website copywriting and SEO copywriting services:

• Bespoke website design – Everything from a five-page ‘brochure’ website to an an all-dancing e-commerce catalogue.
• Content Management Systems - Buzzwords will manage and write the copy and content for your website.  Design and hosting are all part of the CMS package.
• WordPress blog development - Add a blog to your existing website.  Or create a standalone blog ‘website’.

“A choice of one-stop solutions is what more and more clients want when it comes to their online marketing, especially the smaller company which often doesn’t have the time or the know-how to shop around and co-ordinate all the website services ” says Buzzwords’  Director, Mike Beeson.  “With this new service from Buzzwords, clients get expert website copywriting and SEO plus whatever type of website or blog suits their needs or their budget.”