We all know that link building is today’s main mantra for sucessful SEO copywriting with Google. And yet, I don’t see that links generated through article directories are necessarily a good guide to a site’s ‘authority’.
The quality of articles on some directory sites are pretty dire, even if they are the bees’ knees for search engines. The article directory concerned may have a respectable Google PR (Page Rank) but when they’re publishing dross, the net effect flies in the face of Google’s aim of delivering a quality search experience.
Which brings me back to a hobby-horse of mine that those pages at the top of the SERPs aren’t necessarily the best in that subject area. They are in fact the ones that most closely meet Google’s SEO criteria and are unfairly rewarded because their webmasters know how best to play the SEO game.
You could say that life – and publicity in particular – is like that. Advertising and PR has always rewarded those who know how to shout the loudest. It’s just that Google claims to apply ultra-sophisticated methods (algorithms) to bring us a new marketing paradigm when the reality is that things haven’t really changed. In years to come, the likelihood is that building ‘links’ in this way – or any way? – will be seen as a wrong turning for SEO .
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