There’s a new Radio Copywriting page on Buzzwords’ website. I’ve taken a novel approach by using a radio script for some of the page content.
Radio advertising is an oft-maligned medium, but the proliferation of stations makes it an interesting avenue for a freelance copywriter, especially when a complete production and media package can be created alongside the copywriting input.
It’s always good to see a script brought to life and – unlike TV – radio is the only broadcast medium where a copywriter still has a measurable creative contribution to make.


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