Plenty has been written already about Google’s 2010 Mayday Update and the effect it will have on SEO and long-tail keywords.
For an SEO copywriting take on the issue, you may want to look at my latest article ‘SEO Copywriting – Embracing Google’s Mayday Update’ – at www.ezinearticles.com – or at Buzzwords’ main website on the ‘Articles’ page (buzzwords.ltd.uk/free_reprint_articles.htm – don’t forget to add the ‘www’).
From an SEO copywriting viewpoint, this is a welcome continuation of Google’s move towards ‘real’ language. For SEO types who’ve been creating huge amounts of low quality website content in the hope of capturing a share of the lucrative long-tail keyword search market, their come-uppance hasn’t come soon enough!
AI is on the rise. I am a little anxious to see how it is to rank a page with the new updates, but it really has been a concept that has needed to be done for some time
If we all think ‘semantics’ rather than ‘keywords’, optimisation should take care of itself! You’re probably thinking: yeah but he’s a copywriter – he would say that, wouldn’t he! It’s all a question of balance. Who wants to read the unreadable, with a 1-in-5 keyword ratio? On the other hand, do we want reams of keyword-neutral verbiage?