Buzzwords Copywriting Manchester

‘Copywriting Rates’  (Dec 8, 2007) is easily the most popular post on this blog!  It underlines the commercial significance of business copywriting and the hard-headed approach people take to what is an important, and often crucial, decision.

I should say, however, that quality should score over price every time.  There are plenty of so-called copywriters out there - especially on the Internet - who are charging five dollars an hour.  To me, that’s commercial suicide - unless you’re living in a third-world country of course.

As you would expect, Buzzwords charges much more than that (call me on 01565 654 023 to find out!).  That’s mainly because I have 20 years’ experience and know-how under my belt.  But also because I’m good at what I do! 

Different types of projects are charged out in different ways.  Standard copywriting for things like advertising and brochures are charged at a fully negotiable day-rate, pre-agreed as a fixed rice for each particular job.  Copywriting for websites is negotiable on a ‘per project’ basis, whilst anything that’s ongoing - such as PR, article marketing, link building and SEO - works best on a monthly retainer fee. 

Nothing is set in stone, however, and copywriting rates are always negotiable, especially for volume work or ongoing consultancy-type projects.  The best thing to do is give me a call the next time you feel a project coming on.  The copywriting rates may not surprise you, but the quality and commitment surely will!

Offline copywriting skills are alive and well at Buzzwords!  There are two ways of looking at your needs for this type of copywriting: by specific skill or by business sector.  In this blog posting, we’ll look at ’skills’:

SPECIFIC SKILLS

I’m sometimes surprised just how many offline skill-sets I have floating around in my head.  Maybe I should call them ’skull-sets’?  And when it’s said that ’yesterday is another country’, I’m beginning to think that ‘copywriting yesterdays’ are more like another planet.

Brochures - These are still going strong, and probably always will be.  Most popular right now: ‘corporate’ brochures with a wallet at the back for half-a-dozen leaflets or data sheets.

Advertising - Used to be a mainstay - but no longer so.  The marketing dollars have moved on.  Most of them online - or into PR.

PR - News release writing  is a specific strength of Buzzwords.  Crafting a good release is quite an art.  Try me and see! (Mike Beeson MCIPR - Member of the Chartered Institute of Public Relations.)

Newsletters - Harking back to my five years as a freelance writer with the Manchester Evening News, newsletters are an interesting exercise in news gathering, organisation and journalistic licence.

Sales Letters - I love writing sales letters.  Not the American ‘killer copy’ types.  Nor even the four-page Readers Digest model. I CAN actually write long sales letters, but my approach tends to be to make the letter as long (or short) as it needs to be - and cut the crap and convention that strangles a letter with underlinings, red ink, capitals and PSs (pee-esses!).

Catalogues - Having worked for all the UK’s largest catalogue companies (Grattan, Empire, GUS etc), I know about volume writing, at speed and with a certain economy of words.  If you need a hired hand (or three) for mega catalogue projects, call me, Mike Beeson, on 01565 654023.