An SEO copywriter’s dream – Buzzwords’ new CMS website…

As an SEO copywriter, I’m having a morning of barely contained orgasms as I look at my new content managed (CMS) website!!! (see: buzzwords.ltd.uk)

 I was always sceptical about CMS from a search engine optimization (SEO copywriting) point of view until I noticed that a fellow copywriter was ranking very well with the search engines thank you very much. 

What I like about the new CMS site is being able to add new content as and when I want to.  No longer do I have to go to my website coding man and wait an age for him to upload my new content – and then send me a bill!

Now, I’m free to add new pages, photos and files of almost any description as and when I choose.  It’s an SEO copywriter’s dream!

Buzzwords Copywriting Manchester on Facebook

Buzzwords Limited is now on Facebook.

 

Buzzwords’ Copywriting Rates – It’s top of the blogs!

‘Copywriting Rates’  (Dec 8, 2007) is easily the most popular post on this blog!  It underlines the commercial significance of business copywriting and the hard-headed approach people take to what is an important, and often crucial, decision.

I should say, however, that quality should score over price every time.  There are plenty of so-called copywriters out there – especially on the Internet – who are charging five dollars an hour.  To me, that’s commercial suicide – unless you’re living in a third-world country of course.

As you would expect, Buzzwords charges much more than that (call me on 01565 654 023 to find out!).  That’s mainly because I have 20 years’ experience and know-how under my belt.  But also because I’m good at what I do! 

Different types of projects are charged out in different ways.  Standard copywriting for things like advertising and brochures are charged at a fully negotiable day-rate, pre-agreed as a fixed rice for each particular job.  Copywriting for websites is negotiable on a ‘per project’ basis, whilst anything that’s ongoing – such as PR, article marketing, link building and SEO – works best on a monthly retainer fee. 

Nothing is set in stone, however, and copywriting rates are always negotiable, especially for volume work or ongoing consultancy-type projects.  The best thing to do is give me a call the next time you feel a project coming on.  The copywriting rates may not surprise you, but the quality and commitment surely will!

Freelance Copywriting Offline – Buzzwords’ Skills

Offline copywriting skills are alive and well at Buzzwords!  There are two ways of looking at your needs for this type of copywriting: by specific skill or by business sector.  In this blog posting, we’ll look at ’skills’:

SPECIFIC SKILLS

I’m sometimes surprised just how many offline skill-sets I have floating around in my head.  Maybe I should call them ’skull-sets’?  And when it’s said that ’yesterday is another country’, I’m beginning to think that ‘copywriting yesterdays’ are more like another planet.

Brochures – These are still going strong, and probably always will be.  Most popular right now: ‘corporate’ brochures with a wallet at the back for half-a-dozen leaflets or data sheets.

Advertising – Used to be a mainstay – but no longer so.  The marketing dollars have moved on.  Most of them online – or into PR.

PR – News release writing  is a specific strength of Buzzwords.  Crafting a good release is quite an art.  Try me and see! (Mike Beeson MCIPR – Member of the Chartered Institute of Public Relations.)

Newsletters – Harking back to my five years as a freelance writer with the Manchester Evening News, newsletters are an interesting exercise in news gathering, organisation and journalistic licence.

Sales Letters – I love writing sales letters.  Not the American ‘killer copy’ types.  Nor even the four-page Readers Digest model. I CAN actually write long sales letters, but my approach tends to be to make the letter as long (or short) as it needs to be – and cut the crap and convention that strangles a letter with underlinings, red ink, capitals and PSs (pee-esses!).

Catalogues – Having worked for all the UK’s largest catalogue companies (Grattan, Empire, GUS etc), I know about volume writing, at speed and with a certain economy of words.  If you need a hired hand (or three) for mega catalogue projects, call me, Mike Beeson, on 01565 654023.