A Merry Copywriting Xmas!

It’s been a pretty momentous year, what with the world economy and all that!  On the copywriting front, I have to say that things are holding up pretty well.  With Buzzwords’ new Content Managed website and growing demand for SEO copywriting services, 2009 looks promising. 

I guess it’s about being flexible and cost-effective.  Providing clients with the right type of copywriting and PR services means making sure that clients can see a good return on their investment.  There are, of course, no guarantees when it comes to customer response rates – especially in a recession.  Safe to say, however: some things work better than others. 

I’ve already mentioned SEO copywriting.  To that could be added sales letter writing, creating effective website landing pages for those clients who want to do Pay-Per-Click advertising and generally making sure that all aspects of a website are working well from both a usability and SEO point of view. 

Online PR and article marketing could be worth considering – and there’s always the added bonus of generating quality inbound links (an important factor for improving search engine ranking).  The creative use of newsletters and case studies could also pay off.  It depends largely on your target audience.  Horses for courses and all that! 

Anyway, it’s Xmas Eve – so I’m outta here!  Have a good Christmas, and a prosperous New Year!

An SEO copywriter’s dream – Buzzwords’ new CMS website…

As an SEO copywriter, I’m having a morning of barely contained orgasms as I look at my new content managed (CMS) website!!! (see: buzzwords.ltd.uk)

 I was always sceptical about CMS from a search engine optimization (SEO copywriting) point of view until I noticed that a fellow copywriter was ranking very well with the search engines thank you very much. 

What I like about the new CMS site is being able to add new content as and when I want to.  No longer do I have to go to my website coding man and wait an age for him to upload my new content – and then send me a bill!

Now, I’m free to add new pages, photos and files of almost any description as and when I choose.  It’s an SEO copywriter’s dream!

Buzzwords Copywriting Manchester on Facebook

Buzzwords Limited is now on Facebook.

 

Elvis Presley features in Buzzwords’ case study writing for Amtico!

amt0063-graceland

• Buzzwords was involved in case study writing for hundreds of clients for the upmarket flooring specialists Amtico.  This example – for Elvis Presley’s home, ‘Graceland’ – is one of the more colourful!

CLICK ON THE LINK ABOVE TO VIEW PDF FILE.

 

Case Study Copywriting – Credibility on a plate!

It always amazes me that more companies don’t use case studies as part of their marketing mix. Business, by definition, is based on customer transactions and a lot of those must have interesting angles which could be turned into a case study.

So why aren’t case studies more widely used as the cost-effective marketing tool they surely are? 

In some cases, there are obviously problems with confidentiality.  Others don’t want to alert their competitors to the fact that they’ve found a pot of gold and they fully intend to hang onto it!

Some may be ‘too busy’ (ho-ho-ho!); yet others may feel that this is a commitment too far that won’t deliver on the cost-effectiveness front. 

Like all PR tools, the main purpose of case studies isn’t to generate a ‘direct response’.  What they will do is build an awareness, a heightened market presence, for your company over a period of time.

This can be further enhanced by the sheer versatility of case studies.  A case study copywriter can take the raw material of a case study and modify it for use in a press release, sales letter and many other forms of marketing collateral – not forgetting the online applications such as websites, online PR and articles.

A case study is an extended testimonial.  It proves your company has delivered.  Third party endorsement says you can – and you did!  So why do so many companies let these opportunities go begging and leave the way open for their competitors?

Maybe if they spoke to an experienced case study copywriter, they’d open up a new and profitable revenue stream.