Offline copywriting skills are alive and well at Buzzwords! There are two ways of looking at your needs for this type of copywriting: by specific skill or by business sector. In this blog posting, we’ll look at ’skills’:
SPECIFIC SKILLS
I’m sometimes surprised just how many offline skill-sets I have floating around in my head. Maybe I should call them ’skull-sets’? And when it’s said that ’yesterday is another country’, I’m beginning to think that ‘copywriting yesterdays’ are more like another planet.
Brochures - These are still going strong, and probably always will be. Most popular right now: ‘corporate’ brochures with a wallet at the back for half-a-dozen leaflets or data sheets.
Advertising - Used to be a mainstay - but no longer so. The marketing dollars have moved on. Most of them online - or into PR.
PR - News release writing is a specific strength of Buzzwords. Crafting a good release is quite an art. Try me and see! (Mike Beeson MCIPR - Member of the Chartered Institute of Public Relations.)
Newsletters - Harking back to my five years as a freelance writer with the Manchester Evening News, newsletters are an interesting exercise in news gathering, organisation and journalistic licence.
Sales Letters - I love writing sales letters. Not the American ‘killer copy’ types. Nor even the four-page Readers Digest model. I CAN actually write long sales letters, but my approach tends to be to make the letter as long (or short) as it needs to be - and cut the crap and convention that strangles a letter with underlinings, red ink, capitals and PSs (pee-esses!).
Catalogues - Having worked for all the UK’s largest catalogue companies (Grattan, Empire, GUS etc), I know about volume writing, at speed and with a certain economy of words. If you need a hired hand (or three) for mega catalogue projects, call me, Mike Beeson, on 01565 654023.
