Technical copywriter vs technical writer

I recently added a new technical copywriting page to Buzzwords’ website (buzzwords.ltd.uk/technical_copywriter.htm) in which I discuss the differences between a technical copywriter and a technical WRITER. 

Although this may seem like doing battle with semantics, I feel that the term ‘technical copywriter’ is always going to have a marketing association.  When it comes to the efficacy of online search, this is massively important.  From a webmaster’s standpoint, he will want to select the keyword that best does the business.  For someone conducting the search, they will want to know that the results best match their needs. 

A technical copywriter will likely bring essential marketing skills to the table – if this is what the searcher wants.  If they want someone with the detailed and specialist skills of a technical writer, then the term ‘copywriter’ will dilute the relevance of their search results.  This example alone highlights the shortcomings of search engine optimization (SEO) and keyword research.  For those people who may not be familiar with the word ‘copywriter’ and who are acquainted only with the term ‘writer’ (even in a commercial context), organic listings will do them a major disservice, although it has to be said that a little keyword research could help here!

This is only one example of the potential anomalies that SEO and SEO copywriting can unearth.  To the initiated, it all seems simple.  Get your head down and keep drilling down for the results you want.  For those who may be thrown with something as simple as plural versions of their chosen keyword, they should really be consulting SEO copywriters (and other SEO professionals) who can help them avoid elephant traps that could be costly both in financial as well as informational terms. 

 

 

SEO copywriting and meaningless links

We all know that link building is today’s main mantra for sucessful SEO copywriting with Google. And yet, I don’t see that links generated through article directories are necessarily a good guide to a site’s ‘authority’.

The quality of articles on some directory sites are pretty dire, even if they are the bees’ knees for search engines. The article directory concerned may have a respectable Google PR (Page Rank) but when they’re publishing dross, the net effect flies in the face of Google’s aim of delivering a quality search experience.

Which brings me back to a hobby-horse of mine that those pages at the top of the SERPs aren’t necessarily the best in that subject area. They are in fact the ones that most closely meet Google’s SEO criteria and are unfairly rewarded because their webmasters know how best to play the SEO game.

You could say that life – and publicity in particular – is like that.  Advertising and PR has always rewarded those who know how to shout the loudest. It’s just that Google claims to apply ultra-sophisticated methods (algorithms) to bring us a new marketing paradigm when the reality is that things haven’t really changed. In years to come, the likelihood is that building ‘links’ in this way – or any way? – will be seen as a wrong turning for SEO  .

Website Design page added to Buzzwords’ website

Buzzwords now offers bespoke website design services for clients looking for more than the website copywriting and SEO copywriting services currently on offer. Many clients – especially SMEs – prefer to deal with one supplier rather than having to source and co-ordinate an army of website professionals. Buzzwords has worked with website designers and programmers for many years so it makes sense to roll it all up into an optional turnkey service. 

(Buzzwords’ website copywriting and SEO copywriting services continue to enjoy great popularity and are still provided as standalone services.)

Web development packages introduced by Buzzwords

Manchester-based copywriting agency, Buzzwords Limited, has introduced three web development packages to complement its website copywriting and SEO copywriting services:

• Bespoke website design – Everything from a five-page ‘brochure’ website to an an all-dancing e-commerce catalogue.
• Content Management Systems - Buzzwords will manage and write the copy and content for your website.  Design and hosting are all part of the CMS package.
• WordPress blog development - Add a blog to your existing website.  Or create a standalone blog ‘website’.

“A choice of one-stop solutions is what more and more clients want when it comes to their online marketing, especially the smaller company which often doesn’t have the time or the know-how to shop around and co-ordinate all the website services ” says Buzzwords’  Director, Mike Beeson.  “With this new service from Buzzwords, clients get expert website copywriting and SEO plus whatever type of website or blog suits their needs or their budget.”

SEO Copywriting – 10 Steps to SEO Heaven!

New SEO copywriting content has been added to Buzzwords’ copywriting website (buzzwords.ltd.uk/seo_copywriting.htm).   ‘SEO Copywriting – 10 steps to SEO success!’ is all about the various steps that Buzzwords goes through when conducting an SEO copywriting makeover for a client. These include:

• STEP ONE – Analysing the website structure and sitemap
• STEP TWO – Keyword appraisal
• STEP THREE – Optimising every page with the appropriate keywords
• STEP FOUR – Including keywords in URLs
• STEP FIVE – Optimising for business leads from the immediate locality
• STEP SIX – Writing for people, not robots!
• STEP SEVEN – The time lag between SEO copywriting changes and visible search engine results
• STEP EIGHT – Results and the limitations of on-page SEO copywriting
• STEP NINE – The need for strategic off-page SEO copywriting
• STEP TEN – Persistence pays off with free online advertising!