Buzzwords’ Copywriting Rates – 50% Off Until April 2012!

For all those people out there who think they can’t afford a top copywriter – here is a great opportunity!  Until April 2012, Buzzwords is offering all new clients an amazing discount of up to 50 per cent on typical copywriting rates.

For as little as £250 per day, companies of all types and sizes – including advertising, design, PR or digital agencies – can avail of the copywriting services of Mike Beeson.  That means you can finally get that website written, you can dip your toe into the waters of SEO copywriting, or maybe have those ads, brochures or case studies written to a standard you never thought was within your reach!

Of course, I exaggerate slightly – but, hey, isn’t that what copywriting is all about?!  To find out more, contact Mike Beeson today on 01565 654023 – or visit Buzzwords’ website at buzzwords.ltd.uk.

Sales Letter Copywriting – Video #3: How to Follow Up

This third video – http://bit.ly/i82Qld – from the International Freelancers Academy tells you how to follow up on your sales letter copywriting in a professional and effective way.

Following up is an area of direct mail marketing where so many companies fall down. The video explains how to get around this by sending out sequenced e-mails and making well-timed phone calls.

If this still doesn’t bring the response you need over, say, a six-month period, send out articles, case studies or other items that may be of use to your prospect.

Simple really. All that’s needed is planned and focused input on your part. Check out Video #3 Sales Letter Copywriting now!

Article Review: PR Packages Part 2 – ‘PR Provides the Social Proof’

To read the full article (and others in the series), visit: buzzwords.ltd.uk/free_reprint_articles.htm

Although I’ve written extensively on the way PR Packages can create unexpected synergies, this article is the first to explore ‘social proof’ as a powerful marketing benefit. 

Evidence of social proof can come from many quarters, yet few would consider case studies to be up there with the best.  As a complementary offshoot, using case studies in what must be any company’s seminal collateral – its annual report – will showcase third party endorsement in the most prestigious and persuasive way.

Although this particular PR Package may be seen as an almost notional – if not accidental – creation, it highlights the potential of combining seemingly standalone PR techniques.  I would go even further and say that it makes just one small part of a very big case for integrated marketing (including social and digital media as well as offline traditional marketing).

Buzzwords’ Article Marketing – Free Reprint Articles

For a taste of article marketing in action, visit the new Free Reprint Articles page on Buzzwords’ main website.  You can read a selection of  Mike Beeson’s recent articles at buzzwords.ltd.uk/free_reprint_articles ( just add the ‘www’ and stir!).

These cover SEO copywriting, article marketing, PR packages and case study copywriting.  All articles are available for FREE reprinting by webmasters, bloggers and publishers of e-zines and online newsletters – anyone in fact who needs high quality online content.

All that’s asked in return is that the article wording isn’t changed and that Buzzwords’ URL as it appears in the ‘resource box’ is included in full.

Elvis Presley features in Buzzwords’ case study writing for Amtico!

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• Buzzwords was involved in case study writing for hundreds of clients for the upmarket flooring specialists Amtico.  This example – for Elvis Presley’s home, ‘Graceland’ – is one of the more colourful!

CLICK ON THE LINK ABOVE TO VIEW PDF FILE.

 

Case Study Copywriting – Credibility on a plate!

It always amazes me that more companies don’t use case studies as part of their marketing mix. Business, by definition, is based on customer transactions and a lot of those must have interesting angles which could be turned into a case study.

So why aren’t case studies more widely used as the cost-effective marketing tool they surely are? 

In some cases, there are obviously problems with confidentiality.  Others don’t want to alert their competitors to the fact that they’ve found a pot of gold and they fully intend to hang onto it!

Some may be ‘too busy’ (ho-ho-ho!); yet others may feel that this is a commitment too far that won’t deliver on the cost-effectiveness front. 

Like all PR tools, the main purpose of case studies isn’t to generate a ‘direct response’.  What they will do is build an awareness, a heightened market presence, for your company over a period of time.

This can be further enhanced by the sheer versatility of case studies.  A case study copywriter can take the raw material of a case study and modify it for use in a press release, sales letter and many other forms of marketing collateral – not forgetting the online applications such as websites, online PR and articles.

A case study is an extended testimonial.  It proves your company has delivered.  Third party endorsement says you can – and you did!  So why do so many companies let these opportunities go begging and leave the way open for their competitors?

Maybe if they spoke to an experienced case study copywriter, they’d open up a new and profitable revenue stream.