Is Advertising Still the Great Persuader?

Back in the 70s, the advertising of Saatchi & Saatchi and a dozen other London advertising agencies ruled the marketing roost.

It was the age when ITV was the only commercial channel.  Ads shown in the prime-time Coronation Street slot, for instance, would be seen by millions.  Back then, TV advertising was powerful – and ad agencies were sexy.

Today, there are dozens of TV channels (and many more commercial radio stations).  Advertising budgets are spread much more thinly so the ads themselves rarely become part of the national consciousness in the way they once did.

With no Internet, newspapers had far higher circulations, so press advertising was much more influential.  They were the perfect medium for ‘direct response’ off-the-page mail order ads – and ‘corporate advertising’ was always a good way for a big company to reinforce its brand advertising activities on TV.

This was the golden era of mass persuasion.  Nowadays, marketing has taken on a far different persona.  Now, it’s more a case of ‘mass collusion’.  Audiences can no longer be targeted as passive recipients of mass marketing messages.  ‘Persuasion’ was hardly necessary back then.  Mass hysteria and/or hype ensured that stock would shift and bums would be placed on seats.

Persuasion is now a tad more difficult – and that’s not entirely due to economic recession.  Audiences are fragmented.  The Internet – and social media in particular – has empowered individuals and consumer groups.

Big companies nowadays are no longer the Great Persuaders.  They have to watch their step.  They know that one false move could bring a brand to its knees.  Reputation is everything.  Customer service and value is being carefully observed by the eyes of every mouse in every house that has a computer.

Back in the day, advertising was a powerful  force.  In some ways, it was an art form.  Interestingly, the art of persuasion is now in the hands of patrons whose powers of persuasion are rooted in an entirely different marketing culture.

Social Bookmarking sites, the unsung heroes of SEO

Last year Google rolled out the Panda Update which brought about some well documented changes to the way we conduct our SEO campaigns.  Most noticeable were the changes in link building strategy. Overnight, the high authority links provided by Article Marketing sites such as EzineArticles were wiped away, making way for a new breed of social link building techniques. As we all know, social bookmarking sites have been in existence for years, but many people are simply oblivious to the effects they can have on SEO and, in many cases, what they are.

So, what are Social Bookmarking sites?

Social bookmarking sites are easily confused with Social Networking sites; we can see the difference in the name, Social Bookmarking. These sites simply bookmark your content, and provide great back links to your content extremely quickly as well as increasing traffic.  Some of the most noticeable social bookmarking sites include Digg, Stumbleupon and Reddit.

Why should I use Social Bookmarking Sites?

• Traffic - Social bookmarking has many benefits, but its most significant (and proven) benefit is the referral traffic generated by these links. I have recently started another blog, and started to experiment with social bookmarking sites to see the impact they would have on traffic. Below are stats for a new WordPress blog I started recently.  As you can see, week 11 is far and away the busiest week the new blog has seen. It is no coincidence that this is the first week I used social bookmarking, and in this period the readership increased by nearly 100%, all through referrals from social bookmarking sites!

• Indexing – Social bookmarking sites are also a great way to index your content at a much faster rate. Search engines will crawl the content and links created by your social bookmarking activity, meaning pages will be indexed by search engines extremely quickly!
• Back Links – The most obvious and greatest benefit to social bookmarking is the back links created. Back links created by social bookmarking sites are followed links.  They’re a great way to help your search engine rankings and boost traffic back to your domain!

Why has Social Bookmarking been over looked?

Social bookmarking sites have been confused by many as a Social Networks. Many people are unaware of the full potential of social bookmarking sites as a tool for SEO and Social Media. Social bookmarking can be used to increase the readership of your content, expose your content to a much wider audience, speed up the indexing process and improve your SEO through the back links created!

The Shifting Sands of Website Copywriting

Catch up on my recent SEO News article at www.sitepronews.com …

Website Copywriting, Keyword Shuffling and the Visible, Video Future

There’s no doubting that website copywriting - and the SEO that accompanies it – is an evolving, moveable feast!  Meta tags and keywords are still important features of SEO copywriting, but there’s been a recent shift of emphasis at Google towards the value of inbound links and link building.

As we all know, Google attributes ‘value’ to what it describes as high quality, ‘relevant’ links.  A web page that has attracted a string of links from highly regarded and ranked websites that are in a similar (or ‘relevant’) field to the site being linked to, has intrinsic value in Google’s eyes and will be more likely to satisfy the needs and expectations of those who are looking to match keywords and content through their online searches.

The SEO rewards now go to those sites with strong link profiles.  Achieving this has a lot to do with producing so-called ‘quality content’ to which people will want to link.  This now goes beyond keyword-relevant on-page content.  We’re talking about videos, photos, Powerpoints, original research and thought-leadership content! 

Alongside this are other off-page elements that will also generate links on the strength of their well-optimised quality content.  This includes things such as articles, news releases and blog posts, as well as new kids on the block from the social media world.

Nothing ever stands still in the dynamic world of SEO – as my article points out.  Google is committed to continually improving the search experience – as well as finding ways of responding to new arrivals which include its very own YouTube videos, social media and social bookmarking sites.  These are all factored into how web pages rank on the current results pages (SERPs).

Of course, Google has to stay one step ahead of the black-hat SEO brigade so they aren’t in a position to manipulate the results.  Nothing new there – but the whole SEO kaleidoscope is shifting all the while to create new patterns and ways of working for everyone in this crazy competitive business.

30 Years In Copywriting – And FREE PR Too!

Buzzwords has been in the copywriting business for 30 years!  More accurately, that should read: ‘Mike Beeson has been a copywriter for 30 years’, although that doesn’t take into account the myriad other skills I’ve developed along the way.

Young Nicholas Beeson is also on the scene after graduating in marketing this year.  He’s quite an expert on social media and all things online, so he’s useful to have around – and good news for client services.  You may want to take a look at the Social Media Marketing page on Buzzwords’ main website.  Unlike so many other copywriting and PR agencies, we can actually walk-the-walk too!

There are so many strings to Buzzwords’ bow, I often surprise myself.  Having said that, 30 years is a long time in this business.  To celebrate Buzzwords’ achievement, we’re offering a FREE PRESS RELEASE to every new client.  We’ll write the release for you and distribute it to the relevant UK media.

To find out more, why not take a look at our latest press release:

‘Buzzwords celebrates 30 years in business with free PR for every new client’

Sales Letter Copywriting – Effective In Splendid Isolation!

Anyone remember the halcyon days of ‘direct response’? From somewhere in the depths of my memory, I recall that was in the 1970s and 80s! Sales letters were also having their glory days – long letters with ‘Johnson Boxes’, Reader’s Digest, Drayton Bird and whatever was on TV at the time!

Fast forward to 2011 and all of what was mainstream marketing-speak then would now be more at home in the advertising museum in Norfolk. And yet, I’ve had a gut feeling for long enough that the so-called ‘traditional’ marketing and copywriting skills would make a comeback. In truth, they probably never went away. Perhaps they’ve been lurking in the back room in some other guise. Online newsletters? US-style ‘killer’ e-mails? Or maybe website landing pages?

One thing I have been grateful for amid all the self-flagellation that went on behind closed doors in the 70s and 80s – the better to create ‘benefit-led headlines’ or creative concepts that perfectly married headlines and visuals – is being confident that everything involving online copywriting is something I’ve done before in the offline world of yore.

I’d go further. Some of the techniques of yesteryear are set to make a comeback. I would say this is true of something like sales letters for instance. There’s a new conventional wisdom focusing on digital marketing, social media and so on. New rules are evolving where once there were no rules at all. The web was once referred to as ‘the worldwide wild west’. Now, we have ‘website usability consultants’; research into where web visitors’ eyes alight, for how long and why; not to mention focus groups analysing web copywriting to death in search of a winning ‘third way’.

Can it really be that sales letters are dead, simply because conventional wisdom says so? Is this really true? It IS true that UK postage rates are extortionate. And it’s true too that there are so many other ‘instant’ marketing tools competing for our attention. What’s interesting, however, is that the very same conventional wisdom that seeks to consign sales letters to the rubbish heap of history has in fact (unwittingly) created a great opportunity to grab what – in old-currency parlance – would have been described as a ‘solus’ position.

No, that’s not some tantric sex technique, or even a singles dating website. What I’m saying is that when your sales letter arrives with its intended recipient, there are far fewer letters (if any) competing for his or her attention. Providing the proposition is attractive, the chances of converting have been multiplied exponentially!

If this strikes a cord, then the next step is to teach a whole new generation of copywriters about the tricks and techniques of sales letter copywriting. Not to mention the clever design layouts and typography that were obviously the forerunner of many online design techniques used nowadays.

The point of all this is to say that no technique is ever dead. And not even ’til the fat lady sings. Mixing marketing services that work has always been about opportunism. The concept of ‘integrated marketing’ has been around since Adam was a lad. Because we now have a whole new array of online media and techniques to choose from is no reason not to include traditional methods in today’s integrated marketing plans.

Video for SEO – Get the Picture?

You may have noticed the increased numbers of videos ranking highly on Google search pages.  The obvious conclusion to draw from this is that videos are good SEO vehicles.

Nowadays, videos can be created and optimised quickly and easily.  The quality of what currently ranks highly isn’t always the best – but that isn’t necessarily a bad thing for those on a tight budget who want to achieve something extra with their SEO. 

Google’s recent Panda Update stressed the importance of improving the search engine experience.  This included creating pages that will deliver a more ‘complete’ search experience for users who are maybe looking for something more visual to back up the on-page text.  This could include things like PowerPoint presentations, screen-grabs, charts – and videos, among other things.

Research has shown that web pages featuring videos will consistently achieve higher organic rankings and click-through rates than those that don’t.  In a televisual age, the reasons for this are obvious.  Until recently – perhaps coinciding with the time when Google bought YouTube? – on-page SEO and search results were focused on keywords, written content and links.

This mindset still prevails in the way videos are ranked, with ‘information’ (and not high production values) being the predominant criterion.

From a SEO standpoint, videos can achieve massive exposure on YouTube and other video search engines.  Social media links are also achievable with a well-planned distribution strategy. 

If you’re looking to maximise returns on your video as a piece of ‘content’, it’s a straightforward process to transcribe from the visual content and distribute it with the text alongside.  This ‘belt and braces’ technique gives the best of both worlds – approachable, clickable user content on the one hand, plus indexable and optimised text in a PowerPoint, PDF, podcast or other format on the other.

The potential for videos as a SEO vehicle is massive.  First, consider the low cost of informational video production, then add the opportunities to re-format the content in ways that are search engine friendly.  Whichever way you look at it, videos are probably one of the most under-rated SEO tools around. 

Twitter Is The New SEO Songbird

The humble tweet is now a force to be reckoned with in the world of SEO.  Or according to Danny Sullivan at Search Engine Land it is!

Google and Bing now recognise Twitter as a conduit for delivering high quality content from recognised ‘authority’ sources.  Given the ubiquity of social media, this has to be a welcome development. 

As with other types of inbound links, tweets are given a leg up in the SEO stakes by ‘influential’ people tweeting about you or re-tweeting your content.  We’ll probably never know what constitutes ‘influential’, but it’s not difficult to make a few educated guesses.

SEO research has also revealed the not-so-surprising fact that ranking rewards come from an abundance of high quality tweets linking to your site.  From a purely practical viewpoint, bear in mind that your keyword-rich tweet-links will act very much like anchor tags on web pages.

If you’re looking to generate more link juice, make sure your content is good enough to share or re-tweet; make sure you attract a steady stream of new friends and followers; and use highly visible buttons to allow visitors to click your links.

Remember, however, that links from Twitter are ‘NoFollow’.  The river of tweets that go by every minute of every day make it impossible for search engines to monitor the minutiae of what’s going on.  Safe to say from case study research that it is the overall weight of public tweets that give Twitter links both their credence and their SEO ranking potential.

(Download Notes image: Danilo Rizzuti / FreeDigitalPhotos.net)

Sales Letter Copywriting – It’s Due for a Comeback!

I’m a regular reader of Nick Usborne’s newsletters, blogs and articles. In one of Nick’s latest articles, he expounds on the agony of getting noticed amid the churn of messages on social media sites.

As we all know by now, B2B social media should be about targeting the right prospects. That’s fine… but: whatever happened to good old-fashioned direct mail where you wrote to a named prospect and could command ‘solus’ attention – so long as he or she opened the envelope and were interested in your proposition?

No need to compete with the millions of tweets and Facebook posts that create a river of information every minute of every day! And with fewer and fewer people using direct mail – what an opportunity this is!

E-mail marketing may be the next best thing, and it does of course have the benefit of clickable links to take the reader back to your website landing page, blog or whatever. The problem with e-mail is that it’s notoriously difficult to attract and keep your readers’ attention. How easy is it to simply delete that uninvited intrusion into your inbox.

Compare this with what is nowadays an intriguing interloper slipping into your daily mailbag or letterbox – the sales letter! And how much more welcome it is than those dreaded bills and statements. With the right message, a well-targeted mailer will be just as effective in 2011 as it always has been.

No-one is suggesting you should abandon social media. Far from it. It’s an amazingly powerful tool for spreading your message in realtime and/or virally. What I AM suggesting is re-introducing sales letter copywriting and direct mail to your marketing mix.

If you’ve forgotten how effective direct mail can be (or if you’ve never given it a try), why not compare it with the time-effectiveness of your social media activities? I’m confident you’ll be glad you did. I’m also confident that sales letter copywriting is due for a mighty big comeback!!!

Freelance Copywriting – How to Get Ahead (Part 5)

The 21st century route into copywriting requires little in the way of qualifications, or even – dare it be said – very much in the way of writing ability.

The negative result of this ease of entry into what once a respected profession has seen an explosion of self-styled copywriters who arrived as if out of nowhere to meet an insatiable need for online content.

As we all know, ‘content’ is basically basic information that’s arranged logically – web pages, articles, that sort of thing. The more traditional skills of copywriting such as advertising, direct response and sales letter writing demanded a persuasive writing technique.

In the case of advertising – and to a lesser extent with other collateral like brochures and mailers – it also placed an onus upon the copywriter to dream up relevant and creative visual concepts that allowed art directors to have a field day.

Online copywriting is predominantly a low-skill form of writing that can be handled relatively easily without too much writing talent, business experience or ad agency work-outs on creative concepts.

An exception to this is search engine optimisation (SEO) copywriting which has added a new level of expectation of a copywriter’s ability to write succinct, attractive copy that also scores with the search engines.

SEO copywriting aside, it’s good that clear, simple writing is still seen as important (it was ever thus!). In a society where the profusion of marketing messages is daunting, the new emphasis on laid-back clarity is encouraging – a factor given additional momentum by the power of social media.

So how easy is it to survive in a sea of ‘information writers’? Is this type of copywriting that much different to what’s gone before – and does it matter what labels are applied? If we’re all speaking and reading David Ogilvy’s lingua franca, surely everyone – including businesses – should be happy!

Freelance Copywriting – How to Get Ahead (Part 1)

Before I start this collection of valuable hints on how to get ahead as a freelance copywriter, allow me to introduce myself…

My name is Mike Beeson. I’m a freelance copywriter based near Manchester, a big city in the north-west of the UK that is probably most famous for its football team, Manchester United.

Yes, I’m mad about football – or ‘soccer’ as it’s known in the US – but I’m even more passionate about copywriting, PR, SEO and social media. Not that many people would guess. It’s a passion I keep well hidden (all the better to fool your competitors!).

After 30 years as a freelance copywriter, I now feel able to spill the beans – and not care overly whether the competition benefits from the tips I’m about to disgorge here!

You see, freelance copywriting is a way of life for me.  Yes, it’s a business.  It’s what delivers my enviable lifestyle in one of the best parts of the country.  Copywriting is also a  mindset, a sub-set of marketing that thrives on business insights that leave the competition standing.

It’s what you could call a ‘qualification’ – not a certificate or a membership accreditation, or even a peer-led group recognition thing!  Unlike many copywriters, I do have formal qualifications in marketing.  That is something that will help all those in the early stages of their copywriting career with the all-important issue of credibility.

(To be continued…)

Social Media Marketing – Are We All Getting Too Excited?

Forget about the Jeremy Kyle (Jerry Springer in the US) band of losers who trip themselves up on Facebook about clandestine affairs that half the online world can witness.  

In the middle-class world of marketing, there are stirrings that respectable types are also about to end up face-down in the mire, trampled in the gold-rush into social media, dazzled by its claims to being a panacea for all business ills – and a substitute for real-world selling.

Check out my latest article: Social Media – A Middle-Class Sport for Losers?

The question is: are we heading down the same blind alley as the dot.com crash in the year 2000?  Are we too blind to see the emptiness of social media as a bankable marketing tool  that we’re in danger of aping the bankers who almost destroyed the capitalist system during the noughties?

In the light of what’s happened to the global economy in recent years, it’s probably wise to keep everything in perspective.  If social media and its benefits seems too good to be true – then, hey-ho, where’s it all heading?  Read my article to find out:

Social Media – A Middle-Class Sport for Losers?

Social Media and the Fear of Selling

I’ve just read a fascinating piece by direct response copywriter Daniel Levis. Part of the article outlines what a lot of people have long suspected – that social media is ultimately the perfect excuse for getting you off the hook of having to sell.

Make no mistake: fear of selling is alive and well.  Social media has looked like the perfect soft option for long enough, especially when the ‘gurus’ keep telling us that online interaction is good; ‘liking’ is good; and having an online forum where you can dismantle major brands is good. Yes, it’s true what you’ve heard… God is good and he’s living just a couple of keyboards away.

By empowering individuals at the expense of big business, social media has tamed the advertising lion. No longer do ads roar. Now, the lion explains, rather apologetically, that he’d like to eat you all up – but online etiquette forbids. So is it OK if he whispers?

Revisionist conventional wisdom in the world of social media tells us that quiet persuasion and understated information is the order of the day.  Companies who fail to heed this new order will have a rude awakening in the shape of falling sales and busted brands. 

By all means soften people up by using Facebook and Twitter to create a frenzy of interest around your brand, but never ever overstep the mark by doing something as vulgar as asking for the sale!  Direct marketing and telesales are the visible villains in this particular piece of the peace – as are forthright online messages that would love to close that sale, if only they were allowed to!

Social media generates masses of activity and information that is exchanged worldwide at the click of a mouse.  Engage your audience is the mantra – but make sure you’re targeting the right people.

Hang on a second!  Did someone say ‘targeting’?  Wash your mouth out and leave this temple at once.  The world of social media is no place for heretical thoughts that hark back to the old order.

This is the new régime where selling is outlawed on pain of attracting strange looks, frowns and a communal shaking of heads.  This, ladies and gentlemen, is passport control at the gates of sales hell! 

 

Article Marketing – A Revival!

Writing articles is back on Buzzwords’ SEO agenda – as is blogging! It’s all part of an inter-linked approach to generating more traffic to the main website using social media sites like Facebook, LinkedIn and Twitter.

There’s a lot of scepticism about using Facebook and Twitter for business. Personally, I think the best approach is to leverage every digital marketing opportunity to generate a buzz around what you’re up to! Simple, but there’s no doubting the rewards that plenty of online activity brings in the SEO stakes.

To illustrate the point, every article I write is linked from ezinearticles to Facebook, Twitter and LinkedIn. My blog posts go direct to LinkedIn, Twitter, Facebook and Squidoo. Twitter goes straight to Facebook. And there’s a dedicated ‘Free Article Reprint’ page on Buzzwords’ website - buzzwords.ltd.uk/free_reprint_articles.htm – which features all my articles (as standalone and optimised web pages) for use by anyone, anywhere.

The net effect of all this is to create a virtuous cycle of activity and interest in what Buzzwords is doing – and of course generating traffic to the main website. A major reason why social media doesn’t work for so many companies is because they aren’t active enough in writing and creating the various blog posts, tweets, Facebook entries, articles and website updates needed to shake Google’s tree.

The reasons for this are really quite simple: lack of time, commitment and the opportunity cost of time and attention wasted doing what is a non-core activity – not to mention the lack of confidence in some quarters to write what’s needed to the standard that won’t let the side down.

All of this is a great shame. To give social media a fair crack of the whip needs confidence and commitment. Without it, the endeavour is doomed to failure. To coin a phrase, it’s really a question of reaping what you sow.

Copywriter manqué pictures Oz in the 50s

Visit my Facebook site for a brief snapshot of what life was like for ‘£20 Pom’ emigrants to Australia in the mid-1950s. It was written by my father, Geoff Hewitt, and showcased by England’s Dorset Echo in 2009.

Geoff has lived in Sydney since 1954 when I emigrated there with him and my mother. I’ve been back in England for longer than I can remember but it’s interesting that both my father and I share a need to write. Given a different life, I guess he too could have been a copywriter. Today, instead of ‘Buzzwords’, you could be looking at the work of ‘Hewitt & Son’.

Copywriting in a vacuum – it gets pretty crowded in here!

Freelance copywriting can be a lonely business with strange contradictions.  On the one hand, you can be frantically busy meeting deadlines, with the traffic in your head moving at breakneck speed.  In your immediate vicinity, on the other hand, all is peaceful, silent even!

Like every type of freelance work where you’re not working directly with colleagues, life is lived inside your head.  This may not be good for one’s sanity but it does have its compensations.  Yes, you can go insane – but at least you do it in enviably quiet surroundings.

If you could do less of a frontal lobotomy and more of a vertical slice through the centre of a freelance copywriter’s head, you’d probably see lots of different rooms, not unlike a typical ad agency. 

Busiest would be the Studio.  There’d be some cursing going on that some ‘suit’ had the effrontery to ask about a deadline.  And maybe some verbal jousting about which creative concept works best, or which freelance designer would do the best job.

Upstairs, you might find the Accounts Department.  “Anyone know why that client invoice hasn’t been paid yet?” Or… ” Why is that client whingeing about price when they’ve already agreed to it  and been over-serviced like crazy for the past 12 months?”

In the New Business Department, there’s lots of frantic debate going on about using social media in the integrated marketing mix; which markets should be targeted in the wake of public sector cuts; and how to balance servicing existing clients with the need to visit potential new ones.

That’s a lot of noise for one copywriter’s head.  And it’s happening round the clock, not just in business hours.  The freelance life is one of always being open for business, always developing new ideas and finding cool ways of maximising ROI (ie. time!).

The next time you’re at a party or networking event and you suspect that the person opposite you may be something in the freelance way, don’t be surprised if there’s a long wait before they give you an answer to your blindingly simple question: “What do you do?”

The reason for the delay is because the question’s being circulated around every department in the poor soul’s head before an appointed spokesperson from ‘New Business’ blurts out: “Freelance copywriter!”

Copywriting and the social media mix

How can a busy copywriter find the time to indulge in social media, if ‘indulge’ is the right word?  This implies social media is some kind of luxury, a bit of fun that copywriters can have instead of doing the crossword.

Well, I must admit, I’ve decided to make a fist of the social media thing and try to make it work in a B2B context.  I’ve dabbled with blogs in the past, opened an account with LinkedIn and even had a brief dalliance with MySpace some time back.

The blogs I had were fine but they took up a lot of my time, and without any apparent benefit.  When they were banned for using too many links back to my main website (or was it too many tags?), I shrugged my shoulders and got on with life. 

What I didn’t realise at the time was just how much SEO-juice the blogs were feeding back to my main website.  The content itself wasn’t earth-shattering, although I guess the spin-offs from being more industry-aware had some value (to someone, somewhere!!!).

So why the conversion (or re-conversion) to social media?  What’s brought on this Damascus-like change?  This may sound pathetic, but it’s mainly to do with my tweets ranking on Google!

My first venture into social media was in the dark days before Twitter, so I do have some kind of explanation!  It was also to do with blogs linking with Twitter, and online articles linking to Twitter and so on.  (You’re right, it still sounds pathetic – but I will persist, dear reader!)

Another reason I’m re-visiting social media is because clients are actually hinting that I should be offering this as a service or, at the very least, offering advice on its feasibility for their company.

I must confess that it feels a bit limp-wristed to say to them that social media doesn’t really apply to companies – that it’s a ‘social’ thing!  The fact is, if it can be used to benefit SEO – and even help in opinion-forming by hooking up with even a small number of customers – then B2B social media must be ‘a good thing’.

Whether it’s a ‘cost-effective’ thing or not is a moot point.  This type of SEO is not measurable in its splendid isolation.  It may add to the weight of a full-blown SEO campaign, but assessing the ROI of B2B social media strikes me as tricky.

Having said that, tweets that are ranked by Google – albeit because they have links to other content – obviously have value.  Blog links have value too, and even the content on sites like Facebook may have some PR value.

So, yes, I shall be persevering with social media, if only to say to clients: “Yes, it works!” – or: “Don’t go there!”  With first-hand experience, I will have a leg to stand on, and a bag full of mixed metaphors to boot!

Buzzwords on Twitter at COPYWRITINGBUZZ

Buzzwords is now on Twitter at:

http://twitter.com/COPYWRITINGBUZZ

Follow Mike Beeson’s updates about copywriting, SEO and PR!!!

Buzzwords Copywriting Manchester at Squidoo!

Buzzwords has taken another step into the Web 2.0/social media world with Squidoo!  Check out this ‘lens’:

www.squidoo.com/buzzwordscopywritingmanchester