Recruitment Copywriters: Who Needs Them?

With all the recruitment specialists around nowadays, who needs a recruitment copywriter? 

There are advertising agencies that specialise in recruitment; PR agencies that do the same.  And then of course there’s the ‘in-house’ option preferred by so many recruitment consultancies.

Ad agencies and PR consultancies will very likely have recruitment copywriting expertise in-house or, at the very least, a freelance copywriting option.  Recruitment consultancies, on the other hand, have both recruitment industry knowledge and an in-depth knowledge of their own business.

The problem is: so much rests on getting the copy right.  Recruitment ads need the right tone of voice, whilst websites, brochures and other forms of marketing collateral have a major responsibility to present clients in the most accurate way and attract candidates with the most appropriate qualifications, skills and experience.

A freelance recruitment copywriter is a specialist and will very likely produce far superior work to any of the other options mentioned.  Moreover, he or she will be more flexible and cost-effective than an agency.  There will of course be no contractual tie-ins and a recruitment consultancy will be free to bolt-on other services as and when required, thus making measurable longer-term savings.

Being a ‘people business’, there’s no doubt that representatives from various quarters across the recruitment industry will have their view.  When it comes to producing high quality, cost-effective  copy, however, taking the freelance recruitment copywriter route is really a no-brainer.